American Seniors Housing Association
When COVID-19 hit, this client wanted to do something to counter all the negative press senior living communities were getting. Because we couldn't go to any of these communities, we had to find a way to go behind the scenes and tell the real story of how the industry was responding - and how residents were thriving. We did two phases of this campaign, featuring videos, display and social ads, and content. Every single element exceeded benchmarks, and the campaign drove thousands to the site to learn more.