Digital: Website Content
Websites have to do a lot of heavy lifting for clients. They have to give the readers what they want, and they have to tell a great story. These are a few of the many websites I've written.
Client: We Are Outreach
Agency: Fervor Marketing
Role: Brand Strategist, CD, Copywriter
This great organization came to us for a rebrand. A key part of that process is creating a new messaging platform, which I wrote. I then got to bring that new message to life on a shiny new website.
Client: Village Shalom
Agency: GlynnDevins
Role: CD + Copywriter
Village Shalom wanted to showcase their vibrant community, the lifestyle possibilities they offer, their inclusive culture, and their Jewish heritage.
Client: Children's Services Fund of Jackson County (MO)
Agency: Fervor Marketing
Role: Brand Strategist + CD
I’ve provided copy and strategic guidance for the CSF web presence that will continue to develop over the next year.
Client: American Senior Living Association
Agency: GlynnDevins
Role: CD + Copywriter
Where You Live Matters is the consumer education outreach program for the American Seniors Housing Association, which represents 4000+ senior living communities around the U.S.
This site has several hundred articles, along with infographics, checklists and videos. I guided content development and wrote site copy as well as educational content.
Client: Presbyterian Homes
Agency: GlynnDevins
Role: CD + Copywriter
After write a new messaging platform as part of the client's brand development, I wrote copy for three community sites for this system of senior living communities in Chicago.
Each community has a distinct personality we needed to convey while still aligning with the corporate brand.
Client: Longhorn Village
Agency: GlynnDevins
Role: CD + Copywriter
Longhorn Village, in Austin, TX, is full of folks who are lively, outspoken, social and fun. I got to capture that in website copy so show off the community's personality.
Client: Aberdeen Ridge
Agency: GlynnDevins
Role: ACD + Copywriter
This community was being built brand-new, from the ground up. We had to develop a brand identity that communicated who they were going to be. This site is part of that.
Client: Capital Manor
Agency: GlynnDevins
Role: CD + Copywriter
These folks are the very definition of 'neighborly.' It's not a fancy community, but they will welcome you with open arms.