Strategy: The Fight for First Campaign
Client: Compassion International
Agency: Fervor Marketing
Role: Strategist, CD, Copywriter
Compassion International wanted to launch a campaign to support their child survival efforts, and they wanted to focus on raising support from professional athletes. I got to come up with the campaign name, write the messaging platform that drives the campaign, and serve as creative director for the campaign assets our team created. Compassion and their Professional Athlete Outreach team started with national baseball players, and are reaching out to football players with great success. In just a few weeks, 33 new survival centers have been funded, helping to save thousands of young lives.