Skills

Creative strategy, brand development, leadership, copywriting, research

 

Experience

Creative Director, GlynnDevins, KCMO

April 2016 – Present

Creative lead for 17 accounts, including the American Seniors Housing Association, which represents 4000+ senior living communities across the country. I oversee copy and art direction for these accounts, shepherding the strategy and creative work so that it will be as effective as possible.

 

Client work includes brand strategy and development, strategic planning, direct mail, collateral materials, print ads, display ads, videos, websites, blogs, social media, marketing automation, campaigns and new business pitches.

 

Additional responsibilities: 

• COVID-19 web-to-print sales and lead nurturing product: CD & copywriter 

• Memory support webinar and digital campaign: CD & copywriter

• Universal content package to support marketing automation campaigns: CD & copywriter

• FUEL, an omni-channel lead generation/lead nurturing platform: CD & copywriter

• Research and Data liaison for the Creative Department

• Diversity, Equity & Inclusion Team: Co-writer of intent statement; developed DEI journey map; currently offering strategy and copy where needed

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Creative Strategist/Copywriter, Zillner, Lenexa, KS

August 2015 – April 2016

Copywriter for 30 accounts

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Client work included direct mail, brand strategy and development, collateral materials, print ads, videos, websites, campaigns, and new business pitches.

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Additional responsibilities:

• Worked with leadership to refine creative processes for effectiveness and efficiency

• Acted as CD & producer for video/photo shoots

• Managed freelance vendors

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Creative Director, Premier Studios, Lenexa, KS

March 2013 – August 2014

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Worked with account managers and creative team to strategize and develop campaigns, branding, and collateral materials for corporate and nonprofit clients. Client work included websites, videos, brochures, presentation decks, ads, emails, book covers, catalogs, direct mail, author promotional materials, and fundraising tools. 

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• Wrote and/or produced 70+ videos

• Served as floor director on some in-studio shoots

• Voiceover talent as needed

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Clients included: TranSystems, Jewish Federation of Greater Kansas City, Dickenson Financial Corporation, The Presbyterian Foundation, Beacon Hill Press, Barefoot Ministries, Lillenas Music, Lewis, Rice & Fingersh, Convoy of Hope.

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Copywriter – Family Features Editorial Syndicate, Mission, KS

Feb. 2008 - March 2013

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Wrote and edited articles for national food, lifestyle and home/garden brands, as well as national associations. In 2012, the combined ordering circulation of the publications that used content I wrote reached over 1.2 billion impressions.

 

• Ghostwriter for three syndicated columns, including “Mix it Up with Jenny” for Nestlé. I helped grow annual impressions to 90 million.

• Consulted with clients and sales associates on article themes, recipes and photography to help the projects have strong editorial appeal.

• Wrote project proposals and copy for spec layouts as tools to help secure sales.

• Researched and presented a company-wide report on culinary trend mapping and consumer attitudes about functional foods, and showed how each department could leverage this information to improve our product and reassert our position as food content experts.

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Clients included: Nestlé, Black & Decker, Allianz Life Insurance, Starbucks, National Pork Board, TruGreen, University of Phoenix, Microsoft Bing, and Chronicle Books. 

 

 

Marketing Coordinator/Copywriter, DEMDACO, Overland Park, KS

Feb. 2002 - Oct. 2004

 

Wrote web copy, national trade publication ads, press releases, catalog content, the company newsletter, and creative copy for gift and décor products, including sentiments, product line names and color names.

 

• Facilitated the development of the company website

• Assisted with ad placement in national trade publication

• Developed sales materials as needed

 

 

Freelance Copywriter 

2000 to Present

 

Website copy, brand strategy and identity, brochures, video scripts, catalog copy, blog posts, articles, & other marketing collateral.

 

Clients have included: Lockton, ACI Boland Architects, AgEagle, Bolle Safety, Henderson Engineers,  Ruckus Creative Group, Jewish Federation of Greater Kansas City, Douglas County Senior Services, Vista Productions, YelloBrick Studios, Neurofeedback of Kansas City, United Way of Wyandotte County, InnoCaption, Brain Injury Association of Kansas, Mission Adelanté, Sisterhood Magazine, Medi-Flex Inc., DEMDACO, The Salvation Army, UMKC, Heartland Community Church, Stop Hunger Now, The Kansas City Chapter of the LAM Foundation.

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Copywriter, YouthFront, Mission, KS

1996 to 1999

 

Developed and wrote copy for marketing campaigns, promotional videos and radio spots. Wrote and/or edited organization and staff fundraising letters, and edited a teen-written newsletter.

 

Additional projects:

 

• Worked with creative team and internal clients to transition through the organization’s name change, as well as the rebranding of external programs.

• Wrote an original drama, The Quest, which was translated into several languages and performed by teens on mission trips in many countries.

• Wrote a series of seven devotional books for teens (published in-house).

• Wrote theatrical sketches performed by teen drama troupe.

• Produced several live events.

 

 

Education

• M.A. Film Studies, Regent University (Virginia Beach, VA)

• B.A. Communications, Florida State University (Tallahassee, FL)