Strategy: The ONE Campaign
Client: San Francisco Campus for Jewish Living
Role: Strategist, ACD, Copywriter
This community needed help pre-selling high-end assisted living and memory care apartments and amenities being added to their campus. They also wanted marketing materials that looked different from the rest of the senior living category. Since everything a senior would need will now be offered in the same place, I came up with “One Place. One Purpose. One Beautiful Life.” Working with my art director partner, we pitched and won the business. Then I wrote the creative strategy, and copy for the website, direct mail, print brochures, and marketing automation.