Agency: GlynnDevins

Role: CD + Copywriter

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As older adults grow more digitally savvy, and the senior living industry tries to figure out how to reach them, digital products like these are being integrated into more marketing plans. Not every client can afford custom downloadable content to keep their email recipients engaged. I was CD and copywriter for a suite of downloadable content that can be used as-is, or customized for a specific client. The content included articles, checklists, and these guides, which I wrote.